Understanding how to promote your business using the media

Programme details

Duration: One day
Location: TBC
Cost: £175 Inc. VAT

Dates & availability


Booking information

Please email training@dricic.org or call us on 01273 311901 to find out more.


This is a one-day course that will cover:

  • Media strategy and business planning
  • Media stories
  • Press releases
  • Working with journalists

Participants will learn how to use local and national media to promote their business by telling their story. Practical role playing and storytelling will enable participants to evaluate and learn about how to use media effectively.


Professional journalists will work to encourage participants to bring out the passion of their business to share with the world.

Who is it for

Business owners wanting to reach a wider audience using media tools such as press releases, interviews and news articles.


Participants will become familiar with media tools and identify which are best for your business.


The day will be based around using participants’ individual businesses as case studies to create stories and identify relevant media outlets.